SEARCH ENGINE OPTIMISATION
Search Engine Optimisation (SEO) is the technique of modifying a website to suit to the major search engines, in other words, Google, so that it will appear on the first page for certain targeted keywords or phrases. We discuss with the client who their potential visitors are, and decide which keywords and key phrases are appropriate.
The search engine is looking for websites relevant to the enquiry. It looks at the page titles, the text content on the page and the meta-tag keywords, as well as the number and importance of links towards your site from other web sites.
Understanding the techniques used by the search engines and targeting specific words and phrases that are relevant to your business is necessary to ensure that your website comes up for certain keywords.
